Are this summer’s creams for busts and behinds part of a movement diversifying beauty standards – or just another way to make women feel bad about themselves?
According to a recent report, the global skincare market will reach $135bn (£102bn) by 2021, so it is no wonder beauty companies are thinking about new areas of the body they can sell products for. This summer, it is breasts and bottoms.
Many people now find products through social media sites such as Instagram, so this has globalised beauty influences, says Alex Fisher, beauty analyst at Mintel. She points to the increase in products for bottoms inspired by the Brazilian approach to beauty. “In hotter climates, more of the body is on show, which leads to a more involved body care routine,” she says.
Continue reading...from The Guardian https://ift.tt/2MBsc99
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