So called ‘bagnums’ and wine boxes enjoy sales boost as Britons minimise trips to the supermarket
From so-called “bagnums” to “cardbordeaux”, bag-in-box wines have enjoyed a sales surge in the UK during lockdown as Britons opted for better value for money and fewer trips to the supermarket.
The Co-op chain reported an unprecedented 300% sales uplift across its range as consumers have shopped less but drank more at home during the closure of pubs and restaurants, with the trend set to continue into the autumn. Larger pack sizes – typically three litres, or four 75cl bottles – represent better value.
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