New rules may force online political adverts in UK to carry labels

Government proposals include ‘digital imprint’ disclosing who created the advert

Online political advertisements could require labels for the first time under plans unveiled by the government, in an effort to inject more transparency into digital campaigning.

The rules would require a “digital imprint”, revealing who is behind the message, to be included on formal campaign ads as well as “organic” content made by certain campaigners and candidates on sites such as Twitter, Facebook and YouTube.

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from The Guardian https://ift.tt/2PKCbfS

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