The effort to break free of its print roots has been a long and expensive struggle for News UK
Rupert Murdoch’s costly gamble that radio might fortify his UK empire received a boost last week when the first listening figures for Times Radio revealed that it is proving more popular than management had dared hope.
The reportedly heavily loss-making digital-only station, launched at the height of the pandemic last summer with a roster of high-profile and expensive presenters, is one of a string of strategic bets that News UK has made as the once-formidable commercial power of assets like the Sun wanes.
Continue reading...from The Guardian https://ift.tt/3BSpDbQ
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