Ant and Dec look set to keep the show’s magic alive for yet another year – but who’ll slither their way to the top?
Look closely enough at the data and the winner of I’m a Celebrity Get Me Out Of Here! in any series is the most accurate temperature check on the whims and loves of the British populace at that time. The early years were dominated by whoever was the most famous: Tony Blackburn beat Tara Palmer-Tomkinson on nostalgia alone; Phil Tufnell barrel-rolled fresh from a sporting career into a broadcasting one; at just 23, Kerry came to the end of her first redemption arc after leaving Atomic Kitten three years before.
In 2005, the sitting Labour government should have paid more attention to Carol Thatcher winning the thing; in 2006, Matt Willis proved the British public love nothing more than to learn a boybander they’d dismissed as vapid was actually all right. We love when a once-beloved-but-now-out-of-fashion performer bravely gives up meals for their campmates (Christopher Biggins; Joe Pasquale); we love when a familiar face from soap proves to have an interior life and charisma all of their own (Joe Swash); we love Gino D’Acampo (Gino D’Acampo). In recent years, young mums have fared well (Jacqueline Jossa, Giovanna Fletcher), as have glamorous reality stars who abandon all appearances to eat something revolting (Vicky Pattison, Georgia Toffolo).
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